From Selling a WordPress Business to SaaS with Justin Ferriman

Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. 

Brian and Justin’s conversation was recorded on  November 10th, 2023.

Brian's update was recorded on January 21st, 2024.


  • (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman
  • (03:57) - Justin's business transition to coaching
  • (06:45) - Highlights of building a business
  • (08:33) - Taking advantage of untapped markets
  • (12:39) - Using your audience to promote your products
  • (14:46) - Know where your audience hangs out
  • (16:29) - Pricing *gasp* before subscriptions
  • (17:45) - Growing the LearnDash team
  • (19:08) - Biggest challenges growing LearnDash
  • (22:38) - Justin's LearnDash exit
  • (27:29) - After the exit: What next?
  • (33:02) - AI and it's implications on software dev

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Creators and Guests

Brian Casel
Host
Brian Casel
Teaching product skills at https://t.co/slTlMF8dXh | founder @Clarityflow | co-host of https://t.co/pXrCHLdDwe
Justin Ferriman
Guest
Justin Ferriman
Coaching Founders 🎯 Not just talk - sold @LearnDashLMS with 32% YoY growth & 76% profit margins. Now boosting up profits for founders of remote businesses.
From Selling a WordPress Business to SaaS with Justin Ferriman
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