The Science Behind a Creator Business with Jay Clouse

 Jay Clouse, who runs Creator Science, joins me to talk all things creator businesses. 

Brian and Jay’s conversation was recorded on November 8th, 2023 

Brian's update was recorded on January 21st, 2024.

  • (00:00) - The Science Behind a Creator Business
  • (06:10) - Content as a product
  • (12:38) - Seperating personal and creator brands
  • (19:10) - Creator Science breakdown
  • (29:22) - Creative energy and prioritization
  • (32:31) - Content ideation, production and output
  • (34:36) - Side hustle to full time creator
  • (39:51) - Where to focus your creative energy

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Creators and Guests

Brian Casel
Brian Casel
Teaching product skills at | founder @Clarityflow | co-host of
Jay Clouse
Jay Clouse
Founder of Creator Science – studying creators, running experiments, and sharing what I learn.
The Science Behind a Creator Business with Jay Clouse
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