YouTube as a Business with Aaron Francis

Aaron Francis, creator of and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube.

Brian and Aaron's conversation was recorded on November 16th, 2023.

Brian's update was recorded on March 8th, 2024.

  • (00:00) - YouTube as a business with Aaron Francis
  • (02:52) - Talking video and
  • (04:32) - Growing multiple YouTube channels
  • (08:08) - How many YouTube subscribers is "enough"?
  • (13:15) - YouTube Monetization
  • (19:14) - Imposter Syndrome as a Teacher
  • (22:17) - Hours & commitment in a YouTube business
  • (27:12) - Staying authentic on YouTube

Brian's Product Studio
My product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!

Brian's YouTube channel
Subscribe to my YouTube channel where I'm building products and showing the process.

Brian's Newsletter
Subscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTube
This podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Creators and Guests

Brian Casel
Brian Casel
Teaching product skills at | founder @Clarityflow | co-host of
Aaron Francis
Aaron Francis
Sincere poster. No cynicism. Making lots of videos.Dad to two sets of twins!Educator @PlanetScale.Cohost @MostlyTechPod.Teacher
YouTube as a Business with Aaron Francis
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